“Playing Cards”

A playful story, reflecting the idea of “grown-up Alice in Wonderland”. The choices for colour palette, textures, and rhythms are determined by the classic playing cards designs, and “Alice of Wonderland” aesthetics. The styling choices are made based on the idea of demonstrating a self-conscious, confident woman, reflecting the “grown-up” part, combined with a dash of playfulness reflecting the fairy tail source of inspiration.

Creative Team:

Art Direction & Fashion: Alena Oklar

Photo: Lena Sokolova

Muah: Sasha Yatsenko

Model: Anna at Attention Management